Salt, tequila, lime. These three simple ingredients are the cornerstone of the classic margarita. The mix may be straightforward but its origins are murky. No one is quite sure who invented the margarita—though there are many tall tales to theorize.
Among the most common attributions belongs to the Dallas socialite named Margarita Sames. As legend has it, the glamorous Sames concocted the drink for her party guests in 1948. Among the party goers was business titan Tommy Hilton who put the margarita on his eponymously named hotel’s bar menu and on the cocktail map. Though this was most likely just a rumor. The first importer of Jose Cuervo used the tagline “Margarita: it’s more than a girl’s name” in 1945—three years before supposedly Sames debuted her cocktail.
Another account of the drinks moniker dates back to the 30s or 40s in Tijuana. The story says that restaurant and bar owner Danny Herrer first mixed the cocktail for showgirl Marjorie King. King, who couldn’t stomach any hard liquor aside from tequila, was in search of a cocktail. Herrer named the drink after Marjorie, or Margarita in Spanish.
No matter who invented it or where the name originations, today margaritas are synonymous with summertime sipping. A recent study showed that margaritas top the list for males and females when it comes to on-premises drinking at and restaurants — with 56 percent for females and 44 percent for males.
While it is certainly enjoyable to order while you’re at a bar, in the age of COVID-19, we’re lucky enough to be able to make this simple, yet delicious drink in the comfort of our homes. Featuring its namesake spirit, Cincoro Tequila has a unique twist on the to-go cocktail, perfectly balanced with citrus and agave nectar.
Born out of friendly rivalry between competitors, Cincoro Tequila is the brainchild of some powerhouse players in the sports world. Created by Michael Jordan of the Charlotte Hornets, Jeanie Buss of the LA Lakers, Wes Edens of the Milwaukee Bucks and Wyc Grousbeck and Emilia Fazzalari of the Boston Celtics, Cincoro was formed with one goal in mind: to create the new gold standard in tequila.
Cincoro currently offers four award-winning expressions: Blanco, Reposado, Añejo and Extra Añejo. This recipe calls for the Blanco, an un-aged and made with 100 percent Weber blue agave from the highlands and lowlands of Jalisco, Mexico.
2 oz Cincoro Blanco Tequila
1 oz fresh lime juice
¾ oz Cointreau
¼ oz agave nectar
Shake all ingredients with ice and strain over fresh ice in a double old-fashioned glass. Garnish with lime wheel. Serve over ice.