Canned wine is the latest vino trend
By Cyndi Zaweski
What do Kate Bosworth, Emma Roberts and Target fans have in common? An affinity for Kim Crawford Wines.
Among the selling global Sauvignon Blanc brands, Kim Crawford Wines recently expanded its portfolio to include Rosé, Chardonnay, Pinot Blanc wine. Perhaps, the very same varietal that made Kim Crawford a household name is now available cans. Each 250mL can contains 1.7 5oz servings of wine.
The decision to introduce Kim Crawford’s iconic Marlborough Sauvignon Blanc in cans was a logical next step for the brand, the creators said. Ideal for on-the-go imbibing, whether that’s at the park, beach or backyard, vino drinkers are forgoing traditional stemware in favor of popping a tab. According to Wine Spectator, the category is no longer a passing fad. In fact, canned varieties are one of the fastest-growing forms of alternative wine packaging on the market. In 2018, canned wine sales spiked 69 percent to more than $69 million, according to Nielsen consumer research.
“Kim Crawford Cans were created to add an element of ease and convenience to the Kim Crawford enjoyment experience,” said Kim Crawford Winemaker, Anthony Walkenhorst. “Our canned variety offers the same Sauvignon Blanc known and loved by many, but designed for more relaxed and casual indulgence. Easy to simply toss in your work-out duffel or beach bag, Kim Crawford cans bring effortless enjoyment to the sipping experience.”
These canned alternatives don’t skimp on quality. Top vineyards, including Bridge Lane Wines and Pindar Vineyards on the North Fork of Long Island, are offering top-notched canned wines that appeal to the masses. The recently debuted Kim Crawford Sauvignon Blanc cans feature the same taste and tropical aromas known and loved by many, but in the convenience of a single-serving can.
“Kim Crawford Sauvignon Blanc is a fresh and bright wine with crisp acidity and tropical fruit flavors that complement the refreshing appeal of cans, which is why our Sauvignon Blanc drinks especially well out of cans and why this introduction is so exciting,” Walkenhorst said. “We did a lot of quality testing on our side to make sure the wine remains consistent with what our consumers have come to expect from the brand, and I believe everyone is going to really enjoy this new, portable and fun way to sip on their favorite Sauvignon Blanc.”
Kim Crawford Sauvignon Blanc pairs well with fresh oysters, asparagus, lobster or summer salads with tropical fruit, which complement the wine’s classic aromas of lifted citrus, tropical fruit and crushed herbs, Walkenhorst noted.
Should you be planning any upcoming wine or cocktail parties, the newly crafted Kim Crawford Frosé is sure to transport you to a warm and sunny coastline of your choosing — even if COVID-19 keeps you stuck in the backyard.
Kim Crawford Frosé Recipe
1 bottle Kim Crawford Rosé
Lemon twist to garnish
Two days before serving, pour wine into a 9” x 13” pan or several ice cube trays and freeze, stirring occasionally in a pan. When frozen solid, using a hand blender or food processor, blend frozen wine until smooth. Serve directly or freeze again for up to 1 week, covered. Garnish with lemon twist.
Makes 5 Servings
Freeze 2 or 3 bottles at a time
Try with any other Kim Crawford wines
Don’t have a pan? Freeze the wine in a large thick resealable bag.
Kim Crawford cans retail for $9.99 at local and national stores such as Target.