Local Sisters Create Online Boutique During Pandemic

Gabriella Macri (left) and Sabrina Macri created Sarella as a way to help people purchase affordable clothing. (Photo courtesy of Gabriella Macri)

There is no right way to start a small business, especially during a pandemic. But the Macri sisters believe they have figured it out.

Gabrielle and Sabrina Macri, who grew up in Plainview, have been running a startup business, Sarella. As the pandemic began, the two launched an online boutique meant to help women save money on fashionable clothing. Like so many families, stay-at-home orders gave them some time to plan out how to successfully launch a business.

“We were getting everything together and had a goal to launch in March, but everything kept getting pushed back because we couldn’t even receive deliveries with our inventory,” Gabrielle said.

By June, though, they were up and running. And during the pandemic, they have utilized social media to grow their business with the help of influencers, who show off their affordable clothing.

Everything from Sarella is $100 or less. They believe it can help people, especially with so many people out of a job but needing clothes to impress potential employers.

“My sister and I have always loved fashion and clothes,” Gabrielle said. “We said, ‘What can we do together that can help other girls? How can we inspire other girls with fashion?’ ”

Originally, they were going to open a store about a year ago. But the decision to go online gave them more time and is less expensive to get started.

Once Sarella gained relationships with wholesale businesses, the business kicked off from there.

“Our products are curated specifically by us, and we handpick the items,” she said. “It’s a curated collection of both of our personalities and what we want to share with other women.”

But where did the name Sarella come from?

Well, their Italian heritage had a little something to do with it. Sorella, which is Italian for sisters, almost became the name of the boutique. But they wanted a personal touch, so they combined their names and changed it up a bit.

“We were obsessed with it from the minute we thought of it,” Macri said.

As the business continues to grow, the sisters believe there is no limit. The idea of making affordable clothing available for a wider community could eventually lead them to expanding to a shop at some point.

“We would love to have a store,” Gabrielle said. “That’s our end goal. We’d also like to start designing our own clothes in the future. One of our main goals is to design our own styles.”

Visit @shopsarella on Instagram to learn more about this online boutique.

Joseph Wolkin
Joseph Wolkin is the editor of the Levittown Tribune, Syosset-Jericho Tribune and Anton Media Group's automotive special section and county news section. A graduate of Stony Brook University, Joseph has been published in dozens of publications. He is the author of Grandma: The Story Of A Boy And His Grandma.

Leave a Reply

Discover

Sponsor

Latest

Long Islander Wins Second NASCAR Championship In Three Years

It took nine seasons of full-time NASCAR Whelen Modified Tour racing for Justin Bonsignore to capture his first championship. Two years later, the Long...

Rice And Tuman Vie For Fourth Congressional District Seat

With Election Day just two weeks away, the race for New York’s 4th Congressional District, which covers the communities of Bellerose, Bellerose Terrace, East...

Thought Gallery: Three Virtual Events To Keep You Busy This Week

Consider these recommendations for upcoming virtual talks, readings and more in and around New York City: American Eden: Botany and Medicine in the Early Republic Wednesday,...

Massapequa’s Lawsuit To Bring High School Sports Back Is Dismissed

The Massapequa School District wanted fall sports to get going. So the district sued Section VIII, which controls high school athletics in Nassau County. But...

Islanders Make Large Donation To Elmont Schools

The Elmont community would like to thank the New York Islanders for their generous donation of $100,000. The scholars in the Elmont Union Free School...

Get Updates Via Email

Enter your email to be updated with all the latest news and special announcements.

x