When most people travel to Israel, they leave with a transformed mind, heart and spirit. The Holy Land is known for its sacred sites, its variety of landscapes and unparalleled culture. But when Brian Marks took his first trip to Israel after diving into his Jewish heritage and studying Kabbalah, he left with not only a revitalized sense of self, but with an idea for a new haircare brand—My Israel’s Miracle.
Seven trips to Israel later and Marks has just released his years-in-the-making brand. Shampoo, conditioner, heat protectant, an oil treatment, leave-in conditioner and a mask comprise the six-product line.
With his trademarked Israelceutical Complex, My Israel’s Miracle contains ingredients sourced from Israel like pomegranate, myrrh, frankincense, cumin, hyssop, cinnamon, cassia, argan oil and water from the Ein Gedi nature reserve to bring the healing powers of all Israel has to offer to those who use the products.
“My Israel’s Miracle has to do with, yes, the passion I have for Israel, but also that we want to bring great things about Israel out in the public,” Marks explained of his brand, which supports the charity United Hatzalah of Israel, a network of more than 5,000 volunteer medics who provide free emergency medical services to all citizens regardless of race, religion or nationality. “We’re into saying some of the most iconic things in the world come from Israel. Beyond religion, you just know you’re in a very special place.”
The cruelty-free products, which are available through Amazon, were meticulously designed to not only bring out the best in your hair, but also to revolutionize your haircare experience.
“We’re looking forward to people enjoying the product and getting great results,” mused Marks, who is also the entrepreneur behind his previous brands African Pride, Dr. Miracles, All Ways Natural and Ginseng Miracle, which have surpassed $1 billion in retail sales. “We’re looking forward to people taking the fact that they’re washing their hair or conditioning their hair and saying, ‘wait a second, I do feel that connected feeling, I do feel that energized feeling.’ It works like aromatherapy. So that acceptance of, ‘wow, this product I’m using can really have a deeper effect on me.’”
Through intensive work perfecting the herbal blends, formulations and fragrances—which Marks’ wife, who he expressed has an exceptional sense of texture and scent, had a large hand in refining—the products launched on Amazon just more than a week ago.
Just as the name implies, this shampoo is formulated with a unique blend of Israeli ingredients to leave locks as shiny and healthy as ever. Especially when hair is dried out from the elements during the summer, Marks encourages users to avoid using their nails when massaging shampoo into the scalp to avoid further irritation.
Keep hair shiny, soft and manageable and promote healthy hair growth by applying this conditioner and leaving it on for a few minutes before rinsing.
In addition to your daily conditioning, for an added dose of moisture and to give hair back its bounce, coat wet or dry locks in this leave-in conditioner. Marks’ tip is to leave this product in your hair before going to the beach to protect tresses from getting dried up from the sun and salt water.
Hair gets enough heat and dryness from the sun, beach and pool. To avoid doing further damage when using heat styling tools, spritz hair with this heat protectant to seal your hair follicles, add shine, eliminate frizz and fight humidity. Can be used on wet or dry hair; spray from roots to ends.
Use this hair mask just once or twice a week to improve hair’s manageability, shine, texture and elasticity. Put an end to dryness and breakage and give locks their youthful glow back.
Use a small amount of this hair oil on wet or dry hair from roots to ends to give hair exceptional shine, conditioning and moisture. This oil also doubles as an excellent detangler when locks are being stubborn.
“I’ve discovered over the years, it’s a wonderful thing to be in the personal care business,” Marks remarked. “It’s something that makes people happy. And I’ve always enjoyed that in my career. When you use a product you like, it makes you feel good.”
To learn more and to share with Marks your love for Israel, visit www.myisraelsmiracle.com.