Vera Bradley, Inc., a leading American bag and luggage company and iconic lifestyle brand, today announced a donation of thousands of Vera Bradley beach towels to The Fresh Air Fund, an independent, not-for-profit agency that supports summer camp experiences for children from New York City’s low-income communities.
“We are honored to work with The Fresh Air Fund to do our part in making this summer a special experience for the young people attending the fund’s camps,” said Robert Wallstrom, chief executive officer of Vera Bradley. “Giving back to organizations that benefit children is important to us, and we are proud to be included in this initiative to help New York City children thrive both in the city and beyond.”
Since its founding in 1877, The Fresh Air Fund has provided life-changing summer experiences for children from New York City’s underserved communities. Each year, thousands of children experience outdoor summer adventures through visits with volunteer host families and at the fund’s sleepaway camps in upstate New York. Fresh Air children also participate in academic enrichment and leadership programs throughout the school year.
“We are very grateful to Vera Bradley for this incredibly generous donation,” said Fatima Shama, executive director of The Fresh Air Fund. “Many Fresh Air campers learn to swim while they are at camp and daily swimming is a highlight of our campers’ experience and often their favorite activity. While developing this critical life skill, campers create memories with their friends and counselors that can last a lifetime.”
This summer, Vera Bradley will provide Fresh Air campers with a Vera Bradley patterned beach towel for their summer experience.
For more information about Vera Bradley, visit www.verabradley.com or follow the brand @VeraBradley on Twitter and Instagram.
For more information, visit www.FreshAir.org or follow the organization @FreshAirFund on Twitter and Facebook and @TheFreshAirFund on Instagram.
