Urbanspace and the Union Square Partnership are delighted to welcome back over 150 small businesses to the new and improved Union Square Holiday Market. Now in its 22nd season, the Union Square Holiday Market draws more than two million visitors from the United States and abroad each year shoppers flock to Union Square for a curated blend of one-of-a-kind handmade products, phenomenal food and unmatched holiday cheer. This year, Urbanspace and the Union Square Partnership have amplified the experience with an expanded roster of fresh programming, sure to impress veteran shoppers and newcomers alike.
The 2015 installment of the Union Square Holiday Market boasts many exciting upgrades, particularly when it comes to visitor experience and ambiance. From a decor perspective, the market has new custom lighting displays in all common spaces, along with festive fresh-cut greenery from Van Houten Farms. In an effort to keep customers comfortable throughout their shopping endeavors, a warming station is now located around the iconic statue of George Washington. Providing a comfortable reprieve from browsing the market aisles, the warming station is the perfect venue to enjoy beverages and food purchased from the array of top-tier restaurants, like Delaney Barbecue, Maiden Lane and Momofuku Milk Bar, and warm up on chilly winter days.
For younger market visitors, Urbanspace has partnered with Children’s Museum of the Arts to create an exciting new artmaking station. For a suggested donation, children and grownups alike can take part in craft projects, like designing wrapping paper, constructing ornaments and decorating cookies. Ornaments created at the booth will be displayed prominently around the market archways, fountains and other common spaces. Crafting will take place between 3 p.m. and 7 p.m. throughout the week and 11 a.m. and 7 p.m. on weekends.
The market now features two performance stages one near 14th Street and Union Square West, in the heart of the holiday market and the other near 17th Street, adjacent to the Union Square Greenmarket and Pavilion. The Market Stage will feature funky independent acts, including popular subway buskers, on Tuesdays, Thursdays and Sundays, and the Pavilion Stage will feature family and kid-friendly activities on Mondays, Wednesdays, Fridays and Saturdays, such as Grace Church School’s choir and Mott Haven Academy children’s choir.
Urbanspace will also host a public Carol Sing on Thursday, Dec. 17, at 6 p.m.; guests are invited to bring their own candle or light, and Urbanspace will provide the music and holiday cheer.
Many consumers visit the Union Square Holiday Market with their sights set on supporting local artisans this year, Urbanspace has expanded the “Little Brooklyn” section to include new vendors like Kiln Design Studio, Two Arms Inc. and Boneyard Pets, who will sell their goods alongside returning favorites like Brooklyn Charm, Brooklyn Brew Shop and Momofuku Milk Bar.
There is an entirely new, curated aisle called Urbanspace Provisions which features locally produced packaged pantry goods, funky kitchenware and spice of life supplies like stationery, books and home decor items. Some of the most notable vendors in this new section include Bedford Cheese Shop, The Truffleist, Strand Bookstore, Izzy & Tallulah Fresh Cut Fudge, Verrier Handcrafted, Farm To People, S.W. Basics and more.
“We were energized by our team trip to Europe last December, where we gleaned inspiration from the holiday markets in Paris, Basel and Berlin,” said Julie Feltman, PopUp Market Director for Urbanspace. “The Union Square Holiday Market has long been a destination for unique gifts created by local craftsman and artists. New Yorkers and tourists alike have the opportunity to meet the makers of the gifts they purchase as they browse through eclectic and colorful aisles, making the holiday market shopping experience more special and engaging than shopping in a mall or department store. Now with an upgraded look, exciting new sections, more experiential elements like the warming station and kid’s artmaking station, live music and the best selection of vendors in the Northeast, we’re confident that the Union Square Holiday Market will continue to be hailed as one of the greatest holiday markets in the United States.”
As influential and constant supporters of small, local food businesses, Urbanspace has also recruited a great lineup of culinary offerings from popup markets like Mad. Sq. Eats, and their new permanent food hall, Urbanspace Vanderbilt, to help fuel the search for handmade merchandise and original art. Hungry shoppers can indulge in fresh fare courtesy of Doughnuttery, Bar Suzette, Delaney Barbecue, Taste of Persia, Wafels & Dinges, Two Tablespoons and other local powerhouse food and drink purveyors.
The Union Square Holiday Market is open through Thursday, Dec. 24; market hours are 11 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 8 p.m. Saturdays, and 11 a.m. to 7 p.m. Sunday. The market is closed on Thanksgiving Day.
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