The holiday season is all about indulgence, and what better way to indulge than taking a food tour around Union Square’s holiday market? Co-owners of Sugartooth Tours Sarah Rolleston Morgan and Allyson Tolbert created the Sugartooth Holiday Market Dessert Tour for those with a sweet tooth and the desire to explore different holiday treats ranging from Glühwein to melt-in-your-mouth truffles.
The two dessert enthusiasts are both actors who met in a class about how to get and keep an agent; however, instead of acquiring an agent, the two women decided to start a business.
“We loved walking food tours,” said Tolbert, as she explained why the two formed the first walking dessert tour in New York City. “We wanted to do one thing and we wanted to be good at it, we wanted to be great at it.”
The Holiday Market Dessert Tour was the second tour that the women came up with, taking crowds of three to 16 guests around the festive Union Square Holiday Market. For $50, guests enjoy one to two hours of holiday merriment as they walk through the wooden red-and-white clad shops. Tour-takers get to experience six tastings from a variety of vendors around the market.
“The Holiday Market is always featured, because Sarah and I thought it was just a great thing about New York,” said Tolbert. “I think it’s one of our favorite things about this city.”
Urbanspace recently took over the Union Square Holiday Market, causing the two women to modify their holiday dessert tour. The market began to have more clothing and gift vendors, so some of the original vendors have disappeared from the tour. But Morgan and Tolbert expanded their tour, so guests can now enjoy holiday treats from 34th Street down to 14th Street.
“We’ve moved it to start at 34th Street and Herald Square, which, to me, is the epitome of the holidays,” said Tolbert. “For me, when Santa comes through there, it’s Christmastime. So we’ll start up there and our guests will enjoy hot chocolate, and then we’ll walk down and hit one of the vendors that we feature, Dough, and then we’ll end up [at the market]. It’s still under two miles, which is completely awesome.”
Once at Union Square, guests will experience a European-style Christmas market with tasty treats from Germany, France and Belgium, as well as locally made goodies from around the area.
“One of the places we feature is actually German Delights and when they come over, they bring all of their goods from Germany,” explained Tolbert.
German Delights offers a tasting of glühwein, which is a hot fruity drink similar to cider and feels like Christmastime as it warms your throat with each sip. German Delights, which also supplies Epcot with its goodies, is packed with music boxes filled with candy and pfeffernusse cookies.
Also on the list of vendors is Wafels & Dinges, which originally started out as a food truck and then became a staple at the holiday market, offering the taste of Belgium waffles to guests. Tour guides also give a small history and description of different waffle styles.
Fatty Sundays allows guests to sample the creative chocolate covered pretzel creations of a family-owned business from Brooklyn. From the popular birthday cake flavor to the unique PB&J with jelly-infused chocolate and crushed peanuts, market-goers can choose from about 10 flavors. To get into the holiday mood, enjoy the crushed peppermint-covered chocolate-dipped pretzel for a minty delight.
No Chewing Allowed! is a French truffle company that believes if you are chewing your decadent chocolate truffle, you are missing out on the full experience. The rich flavor of the imported truffle melts in your mouth if you hold it between your tongue and upper palate, allowing the fast-paced New Yorker to savor the flavor of whichever of the six flavors you choose, including classic, candied orange peel, hazelnut, salted toffee and coffee beans.
“You sit, you put the truffle in your mouth, and you live,” said Tolbert.
For more information about Sugartooth Tours or to book a holiday tour, visit sugartoothtours.com or call 917-856-6761.