The Kylie Kraze

In 2015, Kylie Jenner, the youngest member of the Kardashian-Jenner bunch, took the world by storm with the launch of her Kylie Lip Kits. Four years later, Kylie Cosmetics has turned the 21-year-old makeup maven into a self-made billionaire with an empire of lip, eye and face products.

On Jan. 18, fans were glued to their screens when at exactly 3 p.m. PST, Jenner launched a collection of 18 blush, bronzer and kylighter shades, along with six new lipstick and lip liner shades. The face products are enclosed in a light pink compact complete with a generously sized mirror and feature all new silky-smooth formulas. The lipsticks and lip liners come in sleek black bullet lipstick casings and pencils, respectively.


Kitten Baby Blush


The six new blushes, Pink Power (pale pink), Kitten Baby (light apricot), Baddie on the Block (mid-tone pink), Close to Perfect (dusty peach), We’re Going Shopping (coral) and Rosy (mid-tone berry), feature a shade range guaranteed to complement every skin tone. Dip a brush into the buttery-smooth formula and sweep across the cheekbones to reveal buildable, gorgeous matte color that blends seamlessly on skin—use a light hand, though, these blushes are very pigmented. $18 each.

Almost Friday Lipstick


Kylie Cosmetics has the matte lipstick game on lock with their delicious cake-scented formula. A smooth and creamy application provides full-coverage color without the typical drying effects of a matte lipstick and without settling into fine lines in and around the mouth. While color will transfer and leave your coffee cup with kisses, enough color stays on the lips that you’d never believe it transferred to begin with. The three new shades Yes Baby (warm taupe), Lovey Dovey (peachy nude) and Almost Friday (pale, bricky pink) can be worn alone or paired with a gloss for a high-shine finish. $17.

Cheers Darling Highlighter


Get your glow on with the aptly named Kylighters. Whether you want to strobe, give skin a dewy finish or simply leave the cheekbones with a subtle shine, these ultra-refined powders will get the job done. In shades like Quartz (icy gold), Ice Me Out (icy champagne), Dreamin of Diamonds (bright yellow gold), Cheers Darling (light champagne gold), Queen Drip (peachy gold) and Princess Please (icy pale pink), there’s a high-impact illuminator to perfectly match every makeup look. $20.

Lip Liner

Just like the lipsticks, the new lip liners, in the shades Hot Chai (golden nude brown), Souffle (dusty warm rose) and Dirty Rose (deep rosy pink), glide flawlessly across the lips for long-wearing, comfortable matte color. The liners can be worn alone to completely fill the lips or can be used for their namesake and pair with a lipstick or gloss. $12.


Fake it ‘till you make it this winter and give your face a just-got-back-from-vacation glow with one of six new matte bronzers. Khaki (golden bronze), Almond (warm amber), Tanned and Gorgeous (warm mocha), Tawny Miami (deep chestnut), Tequila Tan (warm bronze) and Toasty (mid-tone bronze) serve to contour cheeks or provide the face with an all-over warm complexion. Just like their blush counterparts, these buildable matte shades blend to give skin a natural radiance and require a light hand for application. $18.

These products are a permanent addition to the cosmetics line and are available exclusively through

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Allison Eichler
Allison Eichler is the former editor of Hicksville News and Farmingdale Observer and creates beauty content for Long Island Weekly.

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