With longer days and sunshine abound, summer is the perfect opportunity to get outside and soak up the sun. But with all those hours spent outdoors, your skin is exposed to a plethora of harsh natural elements. Refresh your routine and perfect your complexion with Physician’s Formula’s just-launched Organic Wear makeup collection and a slew of newly released skincare products.
Organic Wear
Hypoallergenic and Ecocert- and USDA-certified, this organic makeup line contains ingredients like fruit extracts, jojoba oil, rosehip oil, chamomile and aloe water to boost and restore skin back to its most radiant, healthy form.
“We really wanted to bring us back to our roots,” said Physician’s Formula Vice President of Marketing Alice Chen. “This was a two-year brainchild for us and it was all made from all-organic ingredients. Organic is a lifestyle right now, it is not just a trend.”
Among the Organic Wear products are everything from foundation, liquid blush and cleansing oil to lipstick, mascara and brow gel. The line is affordable, with price points designed to provide beauty enthusiasts with high-performing organic products without breaking the bank.
Among favorite products in the line is the Fake Out Mascara ($10.49). With soft plastic bristles, this mascara combs through lashes—no clumps here—with ease, delivering length, curl and volume while the Organic Lash Boosting Complex-containing formula brings conditioning and nourishing power. Providing touchably soft lashes, this mascara does not flake after all-day wear—a miracle among mascara mavens.
Keep up that summer glow as the weather turns chilly with the Dewy Highlighter ($14.99). Ultra-blendable, this cream-to-powder highlighter stick contains aloe vera for nourishment and soothing, botanical cactus flower to balance and hydrate, jojoba oil for moisture and natural Indian senna seed for skin-conditioning benefits. Coming in two shades, Dew Frost and Honey Dew, swipe this product across the tops of your cheekbones, just above your blush, to keep skin glowing all day long.
Complete any look with the Nourishing Lipstick ($9.49). Jojoba and coconut oils, shea butter and vitamin E all work together in this formula to deliver a whopping dose of moisture to lips while topping them off with vibrant color. Creamy and long-wearing, this lipstick comes in six nature-inspired shades: Buttercup, Spice, Desert Rose, Raspberry Crush, Goji Berry and Sugar Plum. For less intense lip color, but with the same nourishing properties, try the Tinted Lip Treatment. In five natural shades: Tawny Nude, Gingersnap, Tickled Pink, Love Bite and Berry Me, this hydrating balm quickly soothes dry lips while adding just a hint of color.
Skincare
Rejuvenate skin with Physician’s Formula latest skincare launches. Created with ingredients designed to sooth and cool, dry summer skin is in for a treat with these products.
For those who love to end the night with a face-pampering mask, try a Multi-Masking Stick ($9.95). These stick masks can be used individually all over the skin, or use each one in areas where you need each treatment the most. The cream-to-clay masks come in three formulas: Pore Refining White Halloysite to absorb oil and tighten skin; Brightening Pink Triple Rose to brighten, boost elasticity and rejuvenate; and RefreshMint Cucumber & Bamboo to cool, hydrate, soothe and refresh.
Give your undereye area a wake-up call with the RefreshMint Cucumber & Bamboo Eye De-Puffer Gelée ($14.99). This thin gel glides onto the delicate undereye skin with ease and ingredients like peppermint, bamboo, cucumber, aloe vera and glacial water instantly start working to cool, enrich, calm, soothe and hydrate the area of application. Use the included metal rollerball to massage the product in and deliver an ultra-cooling effect.
For a spritz of instant refreshment and skin-boosting properties, pick up the RefreshMint Cucumber & Bamboo Facial Spray ($12.95). Formulated with SPF 20, this perfect-for-on-the-go spray, similar to the eye gelée, contains cucumber, aloe, bamboo shoot, glacial water and peppermint to revive, refresh, sooth and hydrate while also protecting skin against the sun’s harmful rays.
All of Physician’s Formula’s Organic Wear products and new line of skincare can be found in stores at Walmart, walmart.com and physiciansformula.com.
