Pioneering, Peerless, Unparalleled: Range Rover Celebrates Half Century

The Range Rover celebrates 50 years of pioneering innovation, peerless refinement and unparalleled all-terrain capability with a choice of three new special editions and available
enhanced Cabin Air Ionization technology for the 2021 model year.

Over half a century, the Land Rover luxury SUV has evolved into one of the most refined and desirable SUVs in the world with a unique combination of effortless sophistication and all-terrain capability.

“In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring,” said Professor Gerry McGovern Most Excellent Order of the British Empire, Land Rover chief creative officer. “It’s unique and pioneering sensibilities, together with an unrivaled engineering approach, have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970.”

The legendary profile, floating roof and clamshell hood are hallmarks of its peerless design, while the interior combines the finest materials and latest technologies to deliver the level of refinement customers expect from the flagship of the Range Rover family.

“Everybody is driving a Range Rover today,” Land Rover Freeport General Manager Tony Anton said. “Young people, older people, people from every background and demographic.”
Anton regularly drives a full-sized Range Rover.

“It’s an exciting, youthful, beautiful-driving vehicle that has made it onto everyone’s shopping list,” Anton said. “It’s absolutely spectacular and it drives as smoothly as being on a cloud.”

There’s a common misconception that all SUV trucks handle roughly, like a boxy tank.
“Absolutely not,” Anton said. “I spent the last 30 years driving some version of the XJ Jaguar, which is a low-to-the-ground sedan that handles exceptionally well. As that car was getting phased out over the last few years, I switched to the Range Rover, really expecting it to be like an older [SUV truck] that I used to own, where you’d be going around a turn and feel like you’re going to flip over with a high center of gravity and it sometimes felt more like you were riding a horse instead of driving a car.”

Anton said the Range Rover has tremendous stability.

“It is comfortable; it is luxurious and it handles spectacularly,” he added.

Customers can specify select Range Rover models with one of two design packs. With the Black Exterior Pack key elements, including the hood and tailgate lettering, grille mesh and inner grille surround, are finished in Narvik Black, while the Shadow Exterior Pack sees the same components finished in Shadow Atlas.

The introduction of a trio of new special edition models for 2021 gives customers more choice than ever before, with the Range Rover Autobiography Fifty Edition, HSE Westminster Edition and SVAutobiography Dynamic Black Edition models each providing a unique take on the elegant SUV.

Autobiography Fifty Edition
To celebrate 50 years of Range Rover, the limited run of 50th Anniversary “Fifty” special edition models will be restricted to just 1,970 vehicles, in recognition of the year the original Range Rover was launched.

Building on the luxuriously-appointed Autobiography, the Range Rover Autobiography Fifty Edition features a number of bespoke exterior and interior design enhancements. These
include Auric Atlas grille surround, bumper and side vent accents, tailgate finisher and
Autobiography badge all finished in unique Auric Atlas. Two 22-inch wheels are available on the 50th Anniversary model, both featuring a distinctive forged, five-split spoke design, one with an exclusive Gloss Black with Diamond Turned finish.

The badging features a “Fifty” script created personally by McGovern, which will appear both on the exterior of the vehicle and throughout the interior via the unique “1 of 1970” center console commissioning plaque, headrests, dashboard and illuminated treadplates.

The Range Rover Autobiography Fifty Edition is available in standard and long wheelbase body designs with customers able to choose from metallic and premium metallic colors;
Carpathian Grey, Rossello Red, Aruba and Santorini Black. In extremely limited numbers, Land Rover Special Vehicle Operations will also offer the Autobiography Fifty Edition in one of three heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold and Davos White.

Range Rover Autobiography Fifty Edition has a five-liter supercharged V8 gas engine, starting at $148,500.

Land Rover Freeport is located at 146 W. Sunrise Hwy., in Freeport. Visit or call 516-935-0600 to learn more, configure your new Range Rover or to schedule a test drive.

Christy Hinko
Christy Hinko is a managing editor at Anton Media Group. She is a New York Press Association (NYPA) and Press Club of Long Island (PCLI) award-winning writer and photographer.

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