- What: Pet Valu is once again hosting a casting call for pets to be featured in its yearly calendar. Winning pictures will be unveiled later this year in the 2018 calendar, which will be in Pet Valu stores this November. As in years past, all calendar proceeds are donated to local groups that prevent animal cruelty.
- When: Thursday, June 1 through Friday, June 30, 2017
- Where: The online contest is open to pet owners in Connecticut, Delaware, Indiana, Kentucky, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia and West Virginia.
- How to participate: Submit pictures of your pet by simply uploading them through Pet Valu’s Facebook page.
- Cost: Free
- For more info: Interested participants can visit Pet Valu’s Facebook page for instructions and guidelines.
- All Sales Benefit: Local community groups dedicated to preventing animal cruelty
- Cost: $5 per calendar—which includes $150 worth of Pet Valu coupons
- Total Money Raised in 2017: $165,584
- Total Money Raised since 2011: $572,926
- Past Winners: See 2017 Calendar via Dropbox at https://www.dropbox.com/s/zogappxzvqlqo7i/PVUS 2017 Calendar.pdf?dl=0
- Calendar Launch Events: In November when calendars debut, each winner is celebrated as a pet celebrity at their local Pet Valu store with a special Pawtograph Party to sign calendars for customers. Details about each event are posted once available.
“The pet casting call is one of our favorite times of year because we get to see thousands of faces from our nationwide family,” said Joe Dent, vice president and U.S. general manager for Pet Valu. “While only 13 pets will be selected as stars in the 2018 calendar, every animal’s a winner with the proceeds going toward fighting animal cruelty.”
The 2017 calendar’s cover star was a cat from Owings Mills, MD, named Mittens. Unbeknownst to the judges during the contest, Mittens was a survivor of animal cruelty before she was adopted by her current family. She had experienced horrible animal abuse, the worst of it being when she and her two kittens were set on fire in an alleyway. While she managed to save her kittens, she lost most of her two ears in the process. The annual calendar event at Pet Valu is dedicated to ensuring that this kind of animal cruelty never happens to another pet again.