Macy’s Unveils Its Annual Holiday Windows In Herald Square

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Millions of New York City visitors believe in the wonder

Spectators were treated to a fireworks show before the window unveiling. (Photos by Anthony Murray)

It’s the most wonderful time of the year and Macy’s unveiled its annual holiday window display in Herald Square last week. Hundreds of curious spectators crowded around the beautifully displayed windows to take their pictures right after Macy’s put on a fireworks display for the joyous event.

The six windows are the brainchild of Roya Sullivan, who is the national director of window presentation for Macy’s.

“My goal is to create windows that are both visually intriguing and have a clear point of view,” Sullivan said. “After determining a theme, the focus then becomes fabrication, which is the most challenging portion of the process. Trying to transform thoughts into actual 3D props and characters with animation is no easy task. I continuously place myself in the audience’s shoes in order to make sure the details are well defined and the storyline and fashion message are clearly conveyed.”

The full process to design and create the windows takes about a year to conceptualize and design with installment, according to Sullivan.

“This year’s windows take us on a journey with our main character, Santa Girl,” Sullivan explained. “Through her, we’re charmed by the power of magical thinking and we’re reminded that we all have Santa’s spirit in our hearts. The theme is brought to life by combining modern technological and interactive elements with old school artistry; forming a unique connection that results in an original and imaginative display.”

The spirit of Santa Claus is alive and well in Santa Girl’s mind.

The first window is where the story begins in bustling New York City on a cool November day. It’s the morning of the Macy’s Thanksgiving Day Parade and Santa Girl is watching from the inside of her bedroom. As she watches the parade, she starts to daydream and thinks quietly to herself, “I wish I was Santa.”

The second window shows Santa Girl’s thoughts of St. Nick and the spirit of Christmas running through her imagination. The window is dedicated to the celebration of the holiday, which lights up Broadway Plaza. Layers of neon and illuminations are charmed into the story. A jolly Santa is intertwining with the large, colorful Christmas tree that is front and center.

The third window shows that Santa Girl is not the only one dreaming about Christmas. Willow the Golden Retriever dreams up a thought bubble while in her fabulous pink dog house, decorated with velvet and neon-colored lights. Willow is feeling sleepy from playing with Santa Girl and also imagining a world where she is St. Nick. Willow’s dog house features an official countdown to Christmas.

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The fourth window shows that Santa has finally arrived at Santa Girl’s house and the sleigh-truck is filled with beautifully wrapped gifts waiting to be delivered. Santa’s truck is state-of-the-art with robotic arms and sprinkled LED lights to brighten the road while traveling. Santa Girl can be seen waiting through the window in her red suit to welcome Mr. Claus into her home.

The fifth window displays that Santa is ready to spread good cheer and gifts throughout the neighborhood. Window revelers are invited to interact with Santa by navigating a vehicle traveling on a road filled with presents. Each time the truck touches a gift, they will burst with luminosities.

The sixth and final window shows the true spirit of the holidays, where Santa Girl has inspired all to be like Santa. Window revelers can picture themselves as Santa by smiling and taking a photo in the interactive kaleidoscope window serving as a reminder that Santa is in all of our hearts.

The Macy’s holiday windows will be open for viewing through Jan. 1, 2020.

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