Krispy Kreme offers New York a sweet treat
A real sweet spot is now on the corner of Broadway and West 48th Street in New York City, which is sure to make New Yorkers and tourists alike run to Times Square to have a bite. In the heart of Times Square, Krispy Kreme’s first ever global flagship shop opened its doors to the public on Sept. 15 delivering one of the most impressive doughnut experiences one could even imagine.
Located at 1601 Broadway, the one-of-a-kind, 4,500-square-foot shop offers an immersive and interactive doughnut experience that includes the world’s largest hot light, an iconic doughnut-making theater, the largest glazed waterfall to ever be seen for spectators to watch doughnuts run through, stadium-style seating inside a giant Krispy Kreme dozens box, a 24-hour street-side pickup window where people can get doughnuts as they walk by, merchandise specific to New York City and Times Square for visitors to bring home as well as a special edition and commemorative “Big Apple” doughnut that is sold exclusively at the Times Square shop.
“To me it’s not just a shop, but an experience,” general manager of the Times Square location Sara Harvell, said. “As a Jersey girl, we often came to the city and coming here was always an adventure. I loved experiencing the bright lights, the big city vibe and all that New York City has to offer. I want our guests to feel the same thing when they come into this shop.”
Krispy Kreme’s Times Square location was originally scheduled to have its grand opening in May, but due to the pandemic, its opening was delayed. Reflecting our new normal, Krispy Kreme is dedicated to keeping its customers safe by following all health and safety protocols, and will implement a plan that is designed to keep everyone safe by controlling crowds, including remote queueing and providing guests the ability to reserve a time online to visit the shop.
Inside the shop, Krispy Kreme will adhere to COVID-19 regulations and guidelines by screening employees’ health at the beginning of their shifts, implementing more frequent hand-washing, face masks must be worn, social distancing floor stickers will be placed as well as protective barriers at ordering points and additional disinfecting throughout the shop. People can also order doughnuts ahead of time for pick-up at the Times Square location by visiting www.KrispyKreme.com or by using Krispy Kreme’s mobile app.
Even though visitors and staff will be socially distant, everyone will be sure to get a great view of how glazed doughnuts are made when they visit the theater.
“Our guests can watch as we make 270 dozen doughnuts an hour right here in the doughnut theater,” master doughnut maker David Lee said. “And we even have more support churning out 110 dozen original glazed doughnuts per hour on a separate line dedicated solely to meeting the needs of all our visitors at our walk-up window.”
And if the original glazed doughnut isn’t your go-to, Krispy Kreme’s Times Square location offers 16 different types of freshly made doughnuts.
“We have our fan favorites of raspberry filled [doughnuts], strawberry ice with sprinkles and you can’t forget my personal favorite, which is the cake batter,” assistant general manager Gabriel St. Vincent said.
The Times Square shop is part of Krispy Kreme’s 2020 expansion in New York City, which by the end of the year will total eight shops from uptown to downtown, including the brand’s remodeled Penn Station location.
“We all need a little joy right now and with that we welcome the Krispy Kreme flagship location to the heart of this great city,” Tim Tompkins, President of the Times Square Alliance, said. “We’re thrilled for New Yorkers and visitors to enjoy the one-of-a-kind treats and the famous Hot Light experience. This iconic brand will make Times Square sweeter and we can’t wait to take a bite.”