Junior’s Spreads Love With Valentine’s-Themed Cheesecake

Heart-shaped cheesecake (Photos courtesy of Junior’s Restaurant)

Alan Rosen, owner of Junior’s Restaurants, is gearing up for Valentine’s Day in a sweet way. The famous cheesecakes are getting a fresh makeover for the day of love.

Junior’s, which opened in 1950, has two locations in Manhattan, one in Brooklyn and one in Foxwoods. The creamy treat is quintessential New York at its finest, serving as a slice of tradition for all to enjoy. The nine Valentine’s Day-themed cheesecakes range from $38.99 to $48.99, each with its own unique flavor.

Alan Rosen is the third generation owner of Junior’s Restaurants.

Rosen spoke with Anton Media Group, discussing the iconic brand, as well as Valentine’s Day stories that will always show him why this restaurant will always stay in the Rosen family.

What’s it like to run Junior’s Restaurants?

It’s an honor. It’s turns 70 years old this coming Election Day. It’s quite nice to have that history, staying power and the type of memories Junior’s evokes. It’s important to me and a lot of different people.

What do you guys have coming up for Valentine’s Day?

We have a bunch of special heart-shaped cheesecakes. Besides the heart-shaped cheesecakes, we have strawberry cheesecakes, chocolate-covered cheesecakes, etc. What’s most unique to me is how many people over the years have gotten engaged at Junior’s put a ring inside of a cake. We have all of these great specials, and it’s obviously one of the busiest restaurant days of the year. Because of our pricing, anyone from any walk of life can afford to go there.

How do you make sure people continue to feel so welcomed when they walk into Junior’s?

We stay true to our roots. We’re a third-generation family business that’s evolved over the years into a New York institution. We embrace anybody who comes through our doors as our friends and family who are in our home.

Is there a particular engagement story that you won’t forget anytime soon?

I remember somebody coming in with a ring, saying, “Can you put this inside of a cheesecake?” I thought that I couldn’t bake it into the cheesecake because I didn’t want them to lose their ring. What we did was we wrapped it in saran wrap, we cut a square in the center of the cheesecake, put it down into the cheesecake and then we covered it with strawberries. I did most of this because I didn’t want this person’s expensive engagement ring being lost somewhere. We handed it back to him and he took it to his bride to be. Two years ago, someone had the ring put on top of a slice of strawberry cheesecake in the restaurant on 49th Street. One of the finishers wrote on the plate, “Will you marry me?” The whole restaurant went crazy. Stuff like that happens quite a bit.

For more information on Junior’s and pricing for the special cheesecakes, visit www.juniorscheesecake.com/valentines.

Joseph Wolkin
Joseph Wolkin is the former editor of the Levittown Tribune, Syosset-Jericho Tribune and Anton Media Group's automotive special section and county news section. A graduate of Stony Brook University, Joseph has been published in dozens of publications. He is the author of Grandma: The Story Of A Boy And His Grandma.

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