Hess Launches My First Hess Truck For Babies

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The perfect start to any Hess Toy Truck Collection is officially here. Starting today, Hess is introducing My First Hess Truck—a soft and cuddly plush toy truck created with younger fans in mind. It’s more than a truck. It’s a playtime pal and a comforting face at night. It’s a collectible connection to the past and a gift that the young ones can handle with love and never want to be without.

In classic fire-engine red, My First Hess Truck–2020 Fire Truck is designed with soft, durable, multi-textured fabric that highlights fire equipment detail, and is stuffed with softness to make it the perfect snuggle buddy. A pair of warm, friendly eyes and smiling grill reveal the playful personality of this new and lovable character.

A tap or squeeze of the nose activates two delightful sing-along songs “The Wheels on the Truck” and “If You’re Happy and You Know It,” that both feature cheerful truck sounds and flashing LED lights. The ladder, side exhaust pipes and tires are easy to grasp by little hands, making toting around their new best friend a cinch. When it’s time to rest those sleepy eyes, a squeeze of the roof lights activates all the truck lights for an auto shut-off 15-minute night light.

Crafted with love by the expert team that brought everyone more than 55 years of the best-selling and highest quality toy trucks, this newest addition to the Hess Toy Truck tradition is made in highly limited quantities. My First Hess Truck–2020 Fire Truck is sold exclusively at HessToyTruck.com for $29.99 plus tax. Energizer batteries and free standard shipping are included.

My First Hess Truck is safety approved for all ages and has baby-safe packaging, a child-safe padded internal battery enclosure, and soft and durable outer fabric. The truck also includes 11 LED lights that work in flashing or steady modes, a night light and mute feature, a 2020 commemorative year license plate and a personalizeable keepsake detachable gift tag.

Frequently Asked Questions:

Q: What ages is this approved for?

A: Hess has carefully crafted My First Hess Truck to be safe for all ages

Q: How can I trust this is safe?

A: For more than 55 years Hess has made the best-selling toy truck.  Safety is our #1 priority. While the historical toys have been rated for ages 3+, My First Hess Truck has gone through all required testing to ensure it’s safe for kids of all ages. Even so, please follow pediatric guidelines to avoid placing plush items in the crib of young children.

Q: What material is this made from?

A: This is made with all new materials and contains polyester fiber and plastic stiffener.

Q: How do I clean My First Hess Truck?

A: The short-napped plush fabric is easy to surface wipe by hand with a moist towel.

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