HelloFresh Launches Retail Product Line

Meal-kit company HelloFresh recently added to its retail expansion. The brand can now be found in nearly 600 stores, including markets across Long Island, under the Ahold Delhaize brand’s Giant Food and Stop & Shop. The launch introduces delicious, fresh, grab-and-go meal kits to store shelves, ranging from $14.99 to $19.99, with offerings like Peppercorn Steak, Mediterranean Style Chicken, Homestyle Meatloaf, Chickpea Couscous and Paprika Chicken. All meals serve two and take less than 30 minutes to cook.

The brand’s entry into retail comes soon after the company’s acquisition of Green Chef, the USDA-certified organic and certified gluten-free meal kit company that addresses dietary plans like Paleo, Keto and Gluten-Free.

“How we’ve been embraced by retail brands shows the quality product line HelloFresh has brought to market,” said Tobias Hartmann, president for North America at HelloFresh. “HelloFresh strikes a chord with households that want fresh dinners on the table, without artificial ingredients or overly complicated recipes. The addition of retail, a channel well-placed to benefit from the unique data, brand and infrastructure assets we have built out over the years, allows us to better address everyday needs for customers, adding what we view as a highly complementary customer segment.”

HelloFresh expanded its distribution network from five to 11 facilities to minimize travel time and maintain ingredient quality for retailers. The brand also designed unique packaging to optimize shelf space and drive profitable revenue streams for the grocer. The result is a delicious, fresh and convenient dinner option that retail brands have chosen as an essential part to modernizing their customer experience.

“Grocers needed to profitably replace underperforming or low margin product categories and meet their customer demands for chef-curated, fresh and convenient meals,” said Hartmann. “Our retail line reduces the pressure on grocers to create these meals themselves and easily integrates into growing areas of their business such as online grocery and delivery.”

To learn more about HelloFresh, visit www.hellofresh.com.

Want It In Print?

We now offer matted and framed copies of articles upon request.

Anton Media Staff
In addition to its arts and entertainment publication Long Island Weekly, Anton Media Group publishes 16 community newspapers, several magazines, specialty publications and websites. With brands dating back to 1877, Anton has a commitment to deliver trusted and relevant content to the communities it serves.

Leave a Reply




Planned Parenthood Launches Telehealth Services Amid COVID-19 Pandemic

Planned Parenthood of Greater New York (PPGNY) has launched virtual healthcare services to connect patients to providers without having to visit a health center.  

Get To Know The Judges And Host Of American Idol

The success of American Idol, which is one of the longest running reality singing competitions in the country, has been described as unparalleled in...

Three Telehealth Tips Connected to COVID-19

People in New York may be able to more effectively use telehealth resources to help stay safe.

‘Take Five’ Campaign Launched For Mental Health During COVID-19 Outbreak

The Take Five of the title refers to taking five minutes out of your day to call on a loved one.

American Idol’s Bobby Bones Talks About Exciting New Projects

When Nashville was ravaged by tornadoes last month, nationally-syndicated radio talk show host and American Idol mentor Bobby Bones stepped up to the plate...

Get Updates Via Email

Enter your email to be updated with all the latest news and special announcements.