Entenmann’s Takes The Cake

The coffee cake at your office’s breakfast. Donuts at your kid’s soccer game. The little chocolate chip cookies on the dessert table that you just can’t get enough of.

What’s the common thread between all of these things? Probably the plain white box with the little blue border and cursive Entenmann’s logo. This year, the Long Island-based company is celebrating its 120th anniversary of bringing delicious treats to the island and beyond.

To commemorate the occasion, Entenmann’s created the 120th Birthday Celebration Sweepstakes, giving entrants a chance to win one of four prizes. The “I Sing on the Cake” Sweepstakes concluded on March 30. Entrants had to submit a video of them singing Happy Birthday to Entenmann’s—some of the featured entries can still be seen on the company’s website.

“We got more…reach than we ever could have imagined,” said Maureen Sticco, director of marketing for Entenmann’s.

The first Entenmann’s bakery opened in Brooklyn in 1898, after William Entenmann came to the United States from Germany. When his son William Entenmann Jr. fell ill, their doctor recommended that they move to Bay Shore, which became the site of their next 30 delivery routes. His son eventually took control of the company, leading it into prosperity—a list of notable customers of their baked goods includes the Vanderbilts, J.P. Morgan and Frank Sinatra.

When Entenmann Jr. passed away in 1951, his wife and children decided to expand the brand’s reach by selling to supermarkets, establishing new bakeries in New Jersey and Connecticut and also breaking ground for a Bay Shore facility—sitting on five acres, it was the largest of its kind at the time. Unfortunately, that bakery closed in 2014. Everyone can still enjoy the delicious treats that Entenmann’s has to offer, however, at one of its four Long Island outlet locations, as well as stores such as Target and Walmart.

Entenmann’s staying power has to do with its ability to adapt to change in consumer needs—some of its best selling products are those that come in small, easily transportable packages. These include Little Bites and the Mini Cake lines that come in individual wrappings. As people adapt to more on-the-go lifestyles, so does Entenmann’s.

But that doesn’t mean that the company is moving away from its roots.

“Entenmann’s is all about quality and taste and tradition,” said Sticco.

She pointed out the continued tradition of the open window packaging that was initially started to give consumers a product that was easily transportable while maintaining that feeling of looking in a bakery window. Sticco said that people still say that this is their favorite things about the brand.

If you haven’t had any of Entenmann’s famous products, check some out the next time you’re at the grocery store. Then you’ll be able to answer the company’s trademark question.

“Everyone’s got a favorite. What’s yours?”

What’s Your Favorite?

From cookies to muffins to donuts, Entenmann’s certainly offers something for everyone. The decadent cakes and fluffy pastries are so irresistible that finding something you like won’t be difficult—the real problem might be choosing your favorite. We couldn’t pick one baked treat to reign supreme, so we narrowed it down to five.

Here’s a list of the best things to pick up in that little blue and white box.

Chocolate Chip Cookies

These bite-sized treasures are irresistible—sticking to the suggested serving size of just three might prove challenging. Try the original recipe cookies or the newer milk chocolate chip creation.

Chocolate Creme Filled Cupcakes

Bite into this chocolate-frosted dessert for the creme inside. This cupcake with the well-known loop design on top is sure to be a crowd favorite.

Minis Brownie Chocolate Chip

What’s better than a brownie? A brownie with a chocolate chip cookie on top. This on-the-go “snack cake” combines the best of both worlds in one delicious bar.

Little Bites

Not just for kids, these on-the-go style packages are delicious and only contain real ingredients. Good luck choosing between brownies, blueberry muffins, crumb cake bites and more.

Crumb Coffee Cake

With a coffee in one hand and this cake in the other, it’s impossible to be anything but happy. Enjoy its sweet, cinnamon topping as Frank Sinatra did—the singer received a weekly delivery of this cake to his home.

Want It In Print?

We now offer matted and framed copies of articles upon request.

Colleen Martin
Colleen Martin is a writer with Anton Media Group.

Leave a Reply




Long Island In The Majors: A Look At Local MLB Players

  West Islip hurler Nick Tropeano became the most recent Long Island baseball player to make headlines when he inked a deal with the New...

NYU Langone Pediatrician Shares Tips On Proper Hand Washing

Washing your hands is among the most effective ways to protect yourself and others from spreading illness. Still a task so seemingly simple can be...

Teaching Conflict Management To Children

Conflict is part of life. As many of us are trapped inside, tiffs are bound to happen. Teaching children how to effectively manage conflict...

Get The Facts About Microchipping

April is national Pet Month, and what better way to show our four-legged friends our love then keeping them safe at home. The American...

Area Senior Facilities Are Still Accepting Residents

For Long Islanders, whose loved one may be in need of a new level of care and living arrangement, Eldercare Advisor Mike McClernon, owner...

Get Updates Via Email

Enter your email to be updated with all the latest news and special announcements.