Duck Donuts is helping customers celebrate the return of Discovery Channel’s 30th installment of Shark Week, an eight-day television event filled with shark-centric specials, with a limited-time Shark Week assortment of donuts. Available through July 29 at participating locations by the half or full dozen, Duck Donuts is inviting its fans to sink their teeth into a beach-inspired assortment featuring a blue, vanilla flavored icing with marshmallow drizzle and a gummy shark to represent the ocean; peanut butter icing with graham cracker crumbs to highlight sand; and a donut coated with vanilla and drizzled with raspberry to symbolize a lifebuoy.
“We are continuously looking for unique ways to highlight our in-store, beach-themed atmosphere and what better way to do so than with an assortment sure to cause a feeding frenzy,” said Russ DiGilio, founder and CEO of Duck Donuts Franchising Company. “Perfect for making a splash at viewing parties, family vacations, or to enjoy by the pool, we are excited to offer this unique assortment to help our customers celebrate the must-see TV summer event, Shark Week.”
For customers who take the bait, Duck Donuts is inviting its fans to share a photo of their Shark Week assortment on Facebook, Instagram and Twitter, tagging @duckdonuts and using the hashtag #DuckDonutsSharkWeek for a chance to be featured on the company’s Instagram story throughout the promotion.
Duck Donuts customers can create their own donut combination by choosing from a variety of coatings, toppings and drizzles, including traditional favorites such as chocolate icing with sprinkles and more adventurous creations such as maple icing with bacon. The family-friendly stores offer a viewing area where children and adults alike can watch their donuts being made. Duck Donuts also sells coffee, tea, donut breakfast sandwiches and now offers online ordering in many locations.
To learn more about local promotions or locate the nearest Duck Donuts, visit duckdonuts.com/locations.
Duck Donuts was founded in 2006 by Russ DiGilio in Duck, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, delicious, made-to-order donuts, and when we couldn’t find one, we decided to start our own.”
By 2011, Duck Donuts had expanded to four Outer Banks locations and the donut business was so successful that DiGilio was continuously approached about franchise opportunities by fans who begged for a Duck Donuts in their community. The first franchise opened in Williamsburg, Virginia, in 2013, and there are now 69 open franchise locations and more than 140 additional contracts in 23 states and two countries.