Designer Collaborates With Longines Masters

Equestrian and designer Ariana Rockefeller and the saddle bags she designed for the Longines Masters.

Equestrian and designer Ariana Rockefeller and the Longines Masters of New York recently announced a new limited-edition saddle bag to celebrate the one-of-a-kind, prestigious indoor show jumping and luxury lifestyle event coming to New York in April.

Combining the best of equestrian sports, high-end shopping, delectable cuisine and nightly musical performances, the Longines Masters of New York will ride into New York for its debut event on April 26 to 29, at NYCB Live, home of the Nassau Veterans Memorial Coliseum.

To celebrate the upcoming event, Rockefeller created a bag inspired by world-class riding of the global Longines Masters Series taking place in Paris, Hong Kong, and now, her home state of New York.

Made of classic canvas and trimmed in grain leather, the Ariana Rockefeller for Longines Masters saddle bag is available in two colors and reflects the smooth leather curves and buckles of a saddle. The gray-on-gray style was inspired by both the style and attitude of New York City as well as the colors of the Longines Masters brand.

The saddle bag will also be available in classic natural twill with brown leather trim. Complete with an embossed logo on the inside pocket, the bag will retail for $550. The bag, produced in Manhattan, will come in a sleek Longines Masters dust bag with the brand’s signature horse icon.

“Collaborating with the Longines Masters of New York, I wanted the bag to be a fusion of equestrian and New York minimal style,” said Rockefeller. “Our partnership celebrates the urban setting of the Longines Masters of New York, but is also true to the understated elegance of equestrian sport.”

A long-standing supporter of the Longines Masters, Rockefeller participated in the American leg of the international series in its previous home in Los Angeles where she was a judge of the longstanding Charity Pro-Am Competition.

“Ariana has been a part of the Longines Masters family and a strong supporter of our American Leg since we arrived in the United States four years ago,” said Christophe Ameeuw, CEO and Founder of EEM. “When we moved to New York it seemed only fitting that we collaborate with Ariana on something special.”

EEM, creators of the Longines Masters of New York, and Ariana Rockefeller hosted an exclusive cocktail party last night at Rockefeller’s home in Wellington, Florida, to celebrate the launch of the new collaboration. Georgina Bloomberg, Hannah Selleck, Laura Kraut, Karen Polle, and more joined established and up-and-coming riders to preview the new bag collection and gear up for the four-day Spring event.

The 100-bag limited edition line launched today at and will be sold online and exclusively on-site at the Longines Masters of New York. Tickets for the 2018 Longines Masters of New York are available now on or For full information on the event, visit

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