Jeep is returning with Camp Jeep, a unique, interactive, off-road experience, to consumers attending the 2015 New York International Auto Show, April 3-12, at the Jacob Javits Convention Center. Camp Jeep first debuted at the New York Auto Show in 2004 and has since appeared at 45 auto shows and provided more than 1.3 million consumer rides.
Camp Jeep is the ultimate indoor, off-road driving test. The 18,000-square foot exhibit will give auto show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles without leaving the auto show.
“We have created this unique auto show opportunity to provide our customers with a memorable experience that no other manufacturer can offer,” said Mike Manley, president and CEO of Jeep Brand, Chrysler Group LLC. “The iconic Jeep brand offers an adventurous lifestyle and vehicles that deliver legendary 4×4 capability. Attendees will enjoy the Jeep experience first-hand on the show floor this weekend.”
The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. This provides consumers a first-hand look at the capability standards of Jeep vehicles for ground clearance, traction, stability, articulation and suspension.
The Jeep Test Track is an interactive adventure zone where professional 4×4 drivers allow riders to experience a Jeep’s on and off-road capabilities. Product specialists will chauffeur participants in a Jeep Wrangler Unlimited, Wrangler Rubicon and Grand Cherokee to allow consumers to experience the legendary capabilities of a Jeep. Camp Jeep features a thrilling, “can’t miss” hill climb where passengers experience the Jeep’s traction capabilities while climbing the 18-foot high, 35 degree Jeep Mountain, the icon of the ride.
Riders are more than 22 feet off the ground when they sit on top of Jeep Mountain. Trail-rated pass demonstrates extreme three-wheeling over the 50-foot long, 8-foot tall obstacle. As the vehicle ascends and descends 8 feet, passengers will experience the capabilities of Jeep as the vehicle articulates side-to-side over uneven ramps set at a 25 percent incline. Hang on tight as the vehicles teeter side-to-side on this new obstacle. The track includes a 12 x 25-foot section of terrain simulating fallen logs measuring 18 inches in diameter and a 30-degree wedge to demonstrate the vehicle’s body articulation where attendees will experience the adrenaline rush of looking nearly straight up or straight down as they navigate the obstacle. Each ride is about five minutes long.
Guests at Camp Jeep will be entertained by a live DJ and participating riders will be automatically entered into the FCA U.S. National Giveaway for a chance to win $45,000 toward any eligible FCA vehicle. Test-ride participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall.