It was only a matter of time before the iconic luxury retailer gave clients the ultimate experience of dining like Holly Golightly. Audrey Hepburn’s character in Breakfast At Tiffany’s made her frequent pilgrimage to Tiffany & Co., and now lovers of the brand have more of a reason to stop by. The Blue Box Café recently opened its doors on the fourth floor of the Fifth Avenue flagship store. And from ceiling to floor, everything is reminiscent of that iconic Tiffany blue.
The Blue Box Café serves American classics made with the highest quality, regionally sourced ingredients. The simple menu, which will change and evolve through the seasons, is a refined take on signature New York dishes, reinvented to be uniquely Tiffany. Guests can enjoy truffle eggs and avocado toast for breakfast or a Charles Lewis Tiffany club chicken sandwich and the Fifth Avenue salad, made with lobster and avocado for lunch. A tea service will also be offered. With an inviting setting that overlooks the bustling streets of Manhattan, the café is the answer to customers’ prayers, especially those who have always dreamed of having breakfast at Tiffany.
The artfully composed floor also houses Tiffany’s new luxury Home & Accessories collection of elevated everyday objects, as well as a baby boutique, sterling silver hollowware, a selection of vintage books curated by Assouline and a Tiffany fragrance laboratory.
“Both the café and redesign of the home and accessories floor reflect a modern luxury experience,” said Reed Krakoff, chief artistic officer of Tiffany & Co. “The space is experimental and experiential—a window into the new Tiffany.”
Tiffany’s craftsmanship and heritage is apparent throughout the space, but playful and unexpected touches marry harmoniously alongside elegant finishes like herringbone marble and amazonite stone, which reflect the new collection’s emphasis on everyday luxury.
Perhaps most impressive is the staircase leading to the fourth floor, which features a modern trio of nearly 15-foot-high light chains, created by the Paris-based design duo Ronan and Erwan Bouroullec. And let’s not forget the man who started it all: Charles Lewis Tiffany. A portrait of Tiffany composed of 8,000 painted screws offers a more contemporary take on the luxury house’s founder.
The Blue Box Café is open during store hours and reservations open 14 days out, so be sure to join the waiting list.
Founded in New York in 1837, Tiffany & Co. continues to celebrate it 180th anniversary as
the world’s premier jeweler with a rich and storied heritage. The flagship store, which houses The Blue Box Café, is located at 727 Fifth Ave., New York.