Altruistic Beauty

Look and feel good with cosmetic brands that give back

The hottest beauty trends not only make you look great, they make you feel great, too. Each purchase is tied to a charitable initiative, from human rights to ovarian cancer research. These beauty brands are making it easier than ever to support worthy causes while practicing self-care.

Lush Charity Pot Body Lotion

Spread the love, literally, with this hydrating body lotion by Lush. This vegan formula employs moisturizing cocoa butter that refreshes the driest winter skin, plus it’s infused with a delicate floral perfume of ylang ylang and rosewood oils for a beautiful subtle scent. Simply smooth all over the body, paying attention to extra dry areas, to reap the rewards. The benefits are beyond skin deep. This rich cream contains seven ingredients sourced from Sustainable Lush Fund projects that support regenerative agriculture around the world. With every purchase of Charity Pot, Lush donates 100 percent of the price to small grassroots organizations that work to support human rights, animal protection and environmental justice.

Lush Charity Pot Body Lotion, $27.95;

MAC Viva Glam Lipstick

This rouge lip makes a statement in more ways than one. Available in five bold and unapologetic shades, MAC Viva Glam lipsticks have staying power. First introduced in 1994 in commanding deep red, the lipsticks have held up to passing trends more than 25 years later, making it an instant classic in your cosmetics collection. What’s better? Every penny from the selling price of MAC Viva Glam Lipstick goes toward helping women, men and children living with and affected by HIV/AIDs.

MAC Viva Glam Lipstick, $19;

Thrive Causemetics Liquid Lash Extensions Mascara

Winner of the Prevention Beauty Awards for 2019 for best mascara, Thrive Causemetics’ Liquid Lash Extensions Mascara promises the glamorous look of lash extensions minus the glue. The formula is powered by the company’s trademarked Flake-Free Tubing Technology, which provides voluminous, stay-all-day dramatic length without being clumpy. It’s also infused with Thrive’s Orchid Stem Cell Complex, which helps encourages healthier-looking, longer lashes over time. Thrive Causemetics’ “bigger than beauty” motto is more than just a saying. Each purchase goes toward helping women and supporting charities related to fighting cancer and domestic violence.

Liquid Lash Extensions Mascara, $24;

Cyndi Zaweski
Cyndi Zaweski is the former editor of Anton Media Group's special sections.

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