Dodge’s new ultimate performance halo car—the all-new 2018 Dodge Challenger SRT Demon—will be unveiled during the New York International Auto Show’s press week in April.
Before the vehicle’s official unveiling, Dodge has started releasing pre-reveal teaser videos, giving its followers a rare and unique insight into the Challenger SRT Demon across its official social channels. Now, the brand will be inviting a limited number of its loyal social media fans to attend the hotly anticipated ultimate muscle car’s reveal.
“Our Dodge//SRT fans are among the most enthusiastic and socially engaged in the automotive industry,” said Tim Kuniskis, head of passenger cars, Dodge, SRT, Chrysler and FIAT, FCA North America.
“They also have an insatiable appetite for any news about Dodge//SRT products. Building uniquely branded content is just one of the many ways that our enthusiasts can share in the excitement and also gives them the opportunity to customize the content to make it their own.”