Northwell Health Signs Naming Rights At Jones Beach Theater

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Northwell Health is the new, exclusive title sponsor of Jones Beach Theater, signing a multi-year agreement with Live Nation, which operates the 14,000-seat amphitheater for the New York State Office of Parks, Recreation and Historic Preservation. The historic, 65-year-old venue will now be known exclusively as Northwell Health at Jones Beach Theater.

Northwell Health, which is also the official health care partner of Jones Beach Theater, will have signage, posters, graphics and banners displayed prominently throughout the venue and parking area and on the theater’s existing directional signage. Northwell will also offer health screenings, wellness tips and other promotions at the concerts that encourage healthy living.

“Jones Beach Theater is a Long Island landmark and an iconic entertainment venue that has been offering music lovers a premier New York experience for generations, while Northwell Health is a highly respected, clinical, academic and research institution with deep roots across Long Island,” said Ramon Soto, senior vice president and chief marketing and communications officer at Northwell Health, New York State’s largest private employer with a workforce of more than 62,000. “This partnership provides us with a unique opportunity to not only showcase the Northwell brand, but also celebrate the intersection of life and health at a destination that draws hundreds of thousands of concertgoers annually, furthering our mission of improving the health of the communities we serve across Long Island and the entire New York area.”

“We are thrilled that Northwell Health has chosen the legendary Jones Beach Theater as a platform to heighten their visibility and connect with thousands of concertgoers,” said Andy Peikon, senior vice president of venue sales at Live Nation, the world’s leading entertainment and ticketing company. “Live Nation has a great lineup of artists scheduled to perform at the venue for 2017, and we look forward to working closely with Northwell Health for years to come.”

Along with the official renaming of the venue, Live Nation will soon announce the complete 2017 summer music lineup for Northwell Health at Jones Beach Theater. Numerous concerts are currently on sale, including: Dave Matthews, Train, Florida Georgia Line, Third Eye Blind, Lady Antebellum, Rod Stewart and Cyndi Lauper, Foreigner and Cheap Trick, Chicago and the Doobie Brothers, and Brad Paisley.

Originally known as Jones Beach Marine Theater, the amphitheater was designed to specifications provided by Robert Moses. From its opening in 1952 until 1981, the theater primarily hosted musical productions. The primary focus of the venue then changed to concerts. During the 1990s, the theater underwent two expansions that increased seating from 8,200 to 11,200 and then to its current capacity of 14,000.

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